How to make the most of LinkedIn

How to make the most of LinkedIn

A guide to surviving and thriving on the business world’s favourite social network

Excerpts from The Economist Dec 20th 2022

"Social media and career development typically don’t mix." "Unless, that is, the social network in question is LinkedIn" 

LinkedIn "has become a fixture of corporate cyberspace, with more than 800m registered users worldwide."

"How do you make the most of it?"

"the first, critical, step is fashioning your profile" "make sure that it reads in the most deadpan way possible:"

"You need to have 500 or more connections in your profile to be taken seriously."

"If you are an analyst at Goldman Sachs, connect with every analyst in JPMorgan Chase, Morgan Stanley and ubs"

"Next, flaunt your every success. LinkedIn is to white-collar workers what Instagram is to fashionistas: a way to present the most envy-provoking version of yourself."

"While you are feeding the app your achievements, do not pay too much attention to those of others"

"According to the latest notification, “You appeared in 178 searches this week.” So you must be doing something right."

"Read more from Bartleby, our columnist on management and work:

The enduring value of an analogue technology (Dec 15th)

The scourge of job-title inflation (Dec 8th)

The open questions of hybrid working (Dec 1st)"