Rooftop Solar remains marginal in America - Part 3

Solar eclipsed

Rooftop solar remains marginal in America- Part 3 of 3

"Navigating this shifting landscape would be hard for the most robust business model. But the solar industry has struggled to produce profits reliably at scale"

"success still depended on local factors, including electricity rates, sunshine, state incentives and installation fees."

"All together, service and other “soft” costs are nearly 70% of a home solar system’s price."

"Vivint Solar, backed by Blackstone, a private-equity firm, has brought in a new chief executive, David Bywater" who told his sales staff “At the end of the day you have to be a rational economic actor"

"Sunrun is now America’s top installer, with about 15% of the market. Unlike Tesla, its strategy is still centered around leasing panels"

"Ms Jurich expects virtually all of Sunrun’s installations to include batteries in five years."